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visual identity
two week project
Campaign
design project
Carbon Conscious Consumption is a logo made for an awareness campaign about responsible creation and consumption of data.
In India, the youth are the driving force behind our nation's progress, but there's a critical gap in their awareness about responsible data creation and consumption, and its profound impact on our environment.
The energy used in our digital consumption collectively emits the equivalent amount of carbon as the entire airline industry.
Aa
Franklin Gothic
Numbers
0123456789
UPPER CASE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
lower case
abcdefghijklmnopqrstuvwxyz
AI
PS
#2196F3
#67E701
#757575
Carbon Conscious Consumption appreas as vibrant palette of bright greens and blues, inspiring action and a hopeful future for our planet.
3 C's
Carbon
Consicous
Consumption
Data Curve
Carbon Conscious Consumption
: A step towards greener data
The objective of this campaign is to raise awareness about the environmental impact of data creation and consumption encouraging individuals to adopt
eco-friendly practices and reduce carbon emissions associated with digital activities.
Campaign Strategies
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Partnerships with green organizations
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Brand Collaborations
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Reward Systems
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